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By Robert Davis LAFAYETTE, LA. – POPALOCK.com is the newest brainchild of a 15-year old company that started by simply unlocking car doors. But the two-man operation has evolved into the largest national chain of locksmiths, technologically-advanced site security providers, the leading roadside assistance specialist, and the first free nationwide community service program that rescues children locked in cars. “POPALOCK.com is a collaborative effort between our nationwide franchises and SystemForward America, the corporate franchisor,” said Director of Marketing Scott Clause. “Launching the site was a multi-phased project, starting with getting the parties on the same page and then finding a web-site architect with the capability to focus the needs of our customers in addition to our own unique needs. “Sitting back to relax because it’s on-line is not an option,” Clause says. “Maximizing the technology is a dynamic process. The website is extremely informative and user friendly”. Along with input from franchisee owners, we set out with a vision to design and build a site incorporating everyone’s input, and a web site reflective of a national brand focused on customer service. “Trust, reliability and speed,” Clause says are tenets of the company and the web site. “Simplicity out of complexity” was the goal of webmaster Longevity Design, said president Scott Long. “Definitely a ‘long’ process,” he says with a grin at the double meaning. “But worth all the work because Pop-A-Lock is a national brand name and crown jewel for Longevity Design. Pop-A-Lock is the largest locksmith in the country. It was a challenge of producing one site – that in reality – is hundreds of sites.” CEO Don Marks says the information superhighway is critical for accessing Pop-A-Lock and that the site is definitely a reflection of the company’s core values. It is another step forward for the organization’s unique sustainable advantages, and highlights Pop-A-Locks efforts to raise the standards in the Locksmith industry. “With one memorable keystroke word, Pop-A-Lock, our customers and prospective entrepreneurs are able to access services or find out more information,” said Marks. “Scott Clause and Scott Long produced a website with outstanding beauty and functionality. In a matter of seconds, customers can be in touch with their nearest Pop-A-Lock dealer and find out information on their local responder.” “Pop-A-Lock is a national name providing local service and it’s a local company providing national quality work,” says Clause. “The site reflects that fact.” The new website also provides instant information on all of Pop-A-Lock’s services for each of its customers: individuals, small businesses and major corporations. Pop-A-Lock pioneered the Emergency Door Unlocking program (EDU) and unlocks doors free of charge when a child is trapped inside. Pop-A-Lock routinely works with emergency responders around the country and rescues hundreds of children everyday. To learn more about the EDU program, visit www.popalock.com.
Business Journalist
