News and Security Alerts

LAS VEGAS – Pop-A-Lock®, the nation’s largest locksmith, is a snappy name that customers easily recall.  According to a national panel of experts, Pop-A-Lock® is also one of the easiest brands for customers to really call, as well.

Here in the city of lights, where sensory overload is the norm, Pop-A-Lock® was honored precisely because it stands out when everything else becomes a yellow blur. Headquartered in Lafayette, Louisiana, Pop-A-Lock® serves more than 4,000 communities -- and that’s a lot of yellow page advertising.

But there’s nothing vanilla about Pop-A-Lock’s yellow page advertising design…in fact, according to the experts, it is a lot more silver than yellow.  At the recent Yellow Pages Association’s (YPA) Industry Excellence Awards Gala, Pop-A-Lock’s  visual branding and yellow page advertising design was selected among the very best in the country, winning the 2008 Silver Award.

“We want everything to be quick, professional and easy for our customers,” said CEO Don Marks.  “And that means picking us out in the yellow pages wherever you may be when you need us.  It’s not just a matter of good looks.  We understand customers may be under duress during a lock out situation and we want to communicate to them quickly the solutions we offer while also putting forth the professional image reflective of Pop-A-Lock’s national brand stature.”

The honor means a lot more especially because of a national wave of fraudulent companies using the yellow pages to scam consumers, according to Director of Marketing Scott Clause.

“In many of the larger metropolitan markets, a generic yellow page ad could mean a phony company,” said Clause.  “That’s not true in every case, but  it is a major reason we put so much emphasis on our yellow page design – to reinforce our reputation as the nation’s most trusted locksmith. “

Pop-A-Lock’s national yellow page advertising agency, TMP Directional Marketing, headquartered in New York but servicing Pop-A-Lock® out of its Dallas offices, became the first agency to sweep all four awards in the creative design competition, according to TMP vice president Scott Farquhar.

“We are happy that Pop-A-Lock® was one of our top winners because we consider them one of top clients,” he said.  “Scott Clause gives us great creative input and challenges our Creative Department, while at the same time allowing them freedom to explore new concepts.”

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